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Facebook Montly Update

While this month may not have the most important changes we’ve seen this year, Facebook still has a few tricks up its sleeve.
Privacy is still top of mind for the company, and this month is no different.
In addition to a new ‘inauthentic coordinated behavior’ found in early November, we also see rules around sharing data sources come into play.

In the same vein, Facebook’s new shiny toys – Portal and Portal+ – have come under heavy scrutiny for, you guessed it, privacy fears.

But it’s Christmas time, and there’s no need to be afraid!

So, to put all of us in the right mood, we’ll also highlight a few great examples of fundraising on Facebook in 2018.

Before we dive into the details, here’s a breakdown of what we’ll cover this month:

  • Music for Facebook Stories
  • Updates to LipSync Live
  • Music for Profiles
  • Portal and Portal+ Ad Privacy
  • Learn with Facebook
  • Updates for Facebook Causes
  • Restrictions for Pixel Sharing and Offline Data Sets

Now, let’s get started!

Music on Facebook Stories

As Facebook continues its push for Facebook Stories, they’ve launched two more updates for this part of the platform – Music on Facebook Stories and expansions on Lipsync Live. With these updates, you can now add a song to any photos or videos as with the use of stickers.

While this doesn’t seem like big news for advertisers, this can enhance an Influencer strategy for anyone currently advertising for the music industry. Not to mention it can add a little flair and fun to your videos if used creatively.

In order to use this feature, just take a picture with the Facebook Camera (or choose from any pictures from your gallery), select the Stickers icon, and then choose the song you want to add. You can use the on-screen selector to choose the perfect snippet of your chosen song and then drag and drop the sticker wherever you like.

After you’ve finished adding your song, you can then finish off with any other sticks or effects you like.

Updates to Lip Sync Live

Back in June, Facebook released an all-new way to use Facebook Live by adding Lip Sync Live to the product lineup. Now instead of heading downtown or calling up your friends to drunkenly belt out your favorite tunes, you can display your singing talent for all to see just by selecting the Lip Sync Live option when starting your Live video.
Pair this with your favorite mask or background, and you have yourself an instant hit.
While this update brings a lot of fun to the Live game, it was missing just one thing – that karaoke feel. With Facebook’s November update to Lip Sync Live (which has now been released to all profiles), you can now see the lyrics of the song directly on your screen so your viewers can follow along.

Better still – Facebook is rolling out this feature to Pages gradually, meaning soon every musician with a Facebook page has the chance to see themselves karaoke’d, or demo their own acoustic version on Live.

Music for Facebook Profiles

2005 called – and it wants songs for profiles back again. Thankfully, Facebook has answered all of our post-MySpace prayers and has decided to allow us to finally annoy our friends customize our profiles with our favorite song.

With this new feature, you can showcase a song on your Facebook profile, giving your profile viewers a chance to listen to a clip of the song as well as view a video of the artists and the album art. They can also choose to add the same song to their profile, too.

While this feature has not been officially released, this is yet another opportunity for musicians and entertainers to easily spread awareness and gain new fans.

Facebook Portal and Ad Privacy

November saw the first official shipment of Facebook’s new in-home video calling setup, Portal. Portal, seemingly in direct competition with Google Hub, looks to bring video calling a bit closer to home. Among all the features, two main features stand out from the rest.

  • Powered by AI, Portal’s Smart Camera stays with the action and automatically pans and zooms to keep everyone in view, and Smart Sound enhances the voice of whoever is talking, no matter where they move.
  • Make calls to and from Messenger on your smartphone or tablet. Portal supports group calls of up to seven people at the same time.

The setup is geared to make video calling more integrated and simplistic – not to mention it fits easily on a countertop so the whole family can join in.

With this announcement, questions about data privacy have cropped up all over various news outlets given Facebook’s tumultuous year.

To dispel the myths from the truths, Facebook has released an official statement on Portal privacy and ads.

Facebook makes several claims, but most notable are the following:

  • Facebook does not listen to, view or keep the contents of your Portal video calls. This means nothing you say on a Portal video call is accessed by Facebook or used for advertising.
  • Portal is integrated with some of your Messenger and Facebook experiences. When you use Portal, we process the same kinds of information as when you use Facebook products on your other devices. Some of this information, including the fact that you logged into your account or how often you use a feature or app, may be used to inform the ads you seeacross Facebook.
  • While we don’t listen to, view or keep the contents of your Portal video calls, or use this information to target ads, we do process some device usage information to understand how Portal is being used and to improve the product.
  • We don’t show Facebook ads on Portal. However, you may see ads from some third-party apps on Portal (e.g., music partners) in the same way you’ll see ads from these services on other devices.

So, while Portal may not feature ads (at least for now) some of this data will end up making it into Ads Manager and accessible by advertisers. You can view the full statement from Facebook here.

Learn with Facebook

Last month, a plethora of updates for Jobs on Facebook were launched in an effort to help business owners connect with a pool of potential employees. As of their update on November 13th, Facebook claimed they helped over 1 million people find a job so far, no doubt expanded by the addition of allowing job posts in Facebook Groups.

Furthering this same goal, Facebook has partnered with the Goodwill Community Foundation to announce a new website called Learn with Facebook which is designed to help provide an introduction to the skills needed to survive and thrive in the modern digital workforce.

Currently, there are 4 main courses, covering these covering an assortment of topics like employment basics (resume writing and interview skills),  to basic digital advertising principles and even a coding overview.

Those looking for advanced training, however, will be hard pressed to find any decent content. The lessons are extremely short – most courses only contain 3 or 4 videos around 10 minutes or less.

While the site in and of itself is not able to fully take you from zero to digital advertising hero just yet, this is a great first step for Facebook to take and lays a solid foundation for what could eventually be a Coursera or Khan Academy alternative.

Update to Facebook Causes

While fundraising may not be the first word you choose to associate with Facebook, it may be one of the best places to do so. In November, Facebook’s VP of Social Good, Naomi Gleit, released a statement announcing that Facebook Causes has raised over $1 Billion for non-profit and personal causes with their Cause product and the Donate call to action.

While fundraising may not be the first word you choose to associate with Facebook, it may be one of the best places to do so. In November, Facebook’s VP of Social Good, Naomi Gleit, released a statement announcing that Facebook Causes has raised over $1 Billion for non-profit and personal causes with their Cause product and the Donate call to action.

Facebook highlighted a few great examples of fundraising on their platform, which included some of the major U.S non-profits:

  • Save the Children raised more than $7.5 million over the past two years, which contributed to helping 6.5 million children in crisis across 60 countries.
  • No Kid Hungry raised over $5 million from more than 200,000 donors on Facebook to help feed kids across the US.
  • The Marine Mammal Center, the world’s largest marine mammal veterinary hospital, raised over $30,000 to pay for 15 tons of herring – enough to feed all of its seal and sea lion patients for two months.
  • This year, the ASPCA raised over $4.4 million from nearly 170,000 donors.
  • Stop Soldier Suicide raised over $2 million to help provide 5,000 service members, veterans, or family members with 24 months of personalized support.

Facebook is now looking to repeat this success and is planning to extend this program to Canada and Australia. This means that another 100,000 businesses will now be eligible to create fundraisers on the most-used social platform – this alone is a big win for many non-profits.

In an ever charitable mood, Facebook also announced a special gift for Giving Tuesday – a partnership with PayPal to match up to $7 million in donations made on Facebook to eligible US nonprofits.

Better still, all donations made through Facebook Payments are 100% free of fees.

Restrictions for Pixel Sharing and Offline Data Sets

After yet another instance of  ‘coordinated inauthentic behavior’ earlier this month, security seems to be the buzzword in the Facebook Newsroom. In an effort to increase security measures over advertisers, Facebook has released additional layers of security when sharing the Pixel and offline event sets with other businesses.

Now, when you choose to share your pixel or offline data sets, you’ll be asked to define your relationship with the entity you’re sharing with.

Not only do you need to define the relationship, but you have to confirm that both you and the entity you’re sharing with must follow Facebook’s Business Tool Terms.

This new process started rolling out in November, so anyone sharing these audiences will be required to go through this method.

For those of you who may have escaped this setup by sharing your pixels and offline data sets prior to November, you’re next on the list – Facebook states that beginning in 2019 all businesses with shared data sources will be required to reauthenticate their shared assets with this new workflow.

Now that we’ve covered the top Facebook updates for this month, let us know how you feel about these topics in the comments below!

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